European Business Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Free movement of goods
Chapter 1: Scope of application
Chapter 2: Prohibition of restrictions of the freedom of establishment and freedom to provide services
Chapter 3: Exceptions to the prohibition
Section 1: Recognition of Qualifications Directive
Section 2: Services Directive
I: Financial services
A: Concept of audiovisual media services
B: Supervision by the Member State of origin
1°: Common rules
2°: Advertising and teleshopping
3°: Sponsorship
III: Lawyers
Title 3: Free movement of capital
Part 2: Completion of the internal market
146. Product placement
1 minute de lecture
Article 1(1)(m) of Directive No 2010/13 defines product placement as “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration”. Product placement, which is a breach of the provision in respect of surreptitious advertisi …