European Business Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Free movement of goods
Chapter 1: Scope of application
Chapter 2: Prohibition of restrictions of the freedom of establishment and freedom to provide services
Chapter 3: Exceptions to the prohibition
Section 1: Recognition of Qualifications Directive
Section 2: Services Directive
I: Financial services
A: Concept of audiovisual media services
B: Supervision by the Member State of origin
2°: Advertising and teleshopping
3°: Sponsorship
4°: Product placement
III: Lawyers
Title 3: Free movement of capital
Part 2: Completion of the internal market
143. Common rules
1 minute de lecture
Directive No 2010/13 groups together under the term “audiovisual commercial communications”, television advertising, teleshopping, sponsorship and product placement. Article 9 creates a common system for all those means of promotion which are, moreover, subject to specific rules.
Commercial communications must be readily recognizable as such: surreptitious forms of advertising are prohibited, as a …