European Competition Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
General Introduction
Part 1: Introduction
Title 1: Field of application
1°: Principles
a): Nature of product or service
b): Conditions of use of product or service
3°: Geographic market
B: Anticompetitive object or effect
C: Appreciability threshold
D: Potential competition
II: Collusion
III: Several undertakings
Section 2: Limits of the prohibition
Chapter 2: Applications
Title 3: Abuse of dominant position
Title 4: Impact of intellectual property rights
Part 3: Procedure
Part 4: Mergers
Part 5: State aid
35. Marketing methods
1 minute de lecture
The specific nature of the marketing method used may render the product unsubstitutable in the eyes of users . Methods of distribution must be taken into account when defining the market : product presentation, quantities distributed, channels and methods used . Hence, the market for the distribution of beer in drinking establishments constitutes a separate market from the market for retail distri …
