European Distribution Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Part 1: Applicability of competition law to vertical agreements
Part 2: Control of vertical restraints
Part 3: Exclusive purchase/Exclusive supply
Part 4: Exclusive distribution agreements
Part 5: Selective distribution
Chapter 1: Hardcore restrictions
Chapter 2: Individual exemptions
Title 2: Block exemption
Part 7: Franchising
Part 8: Commercial agents
82. Rule of reason
1 minute de lecture
Where the parties have chosen exclusivity, increased inter-brand competition is obtained at the cost of a reduction in intra-brand competition. Where they have chosen a selective distribution system, which is predominantly the case in the motor vehicle sector, the limitation of the number of resellers which results from the selection may be offset by an improvement of the service rendered to the e …