French Competition Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Part 1: General Introduction
Title 1: Introduction
Title 2: Action for Unfair Competition
Chapter 1: Confusion
Chapter 2: Disruption
I: Information of a pejorative or malicious nature
II: Public dissemination
Chapter 4: Parasitism
Part 3: Commercial negotiation
Part 4: Restrictive Agreements and Abuse of Dominance
Part 5: Competition procedure
Part 6: Merger Control
91. Lawfulness of comparative advertising
1 minute de lecture
Comparative advertising can be advantageous in two ways: it stimulates competition between undertakings and allows consumers to become better informed. However there is a risk of unfair competition; undertakings may be tempted to try to discredit their competitors under the cover of comparative advertising . The courts have traditionally considered that direct comparisons made by an economic opera …
