French Competition Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Part 1: General Introduction
Title 1: Introduction
Title 2: Action for Unfair Competition
Chapter 1: Confusion
Chapter 2: Disruption
Chapter 3: Disparagement
Section 1: Definition
Section 2: Conditions
Part 3: Commercial negotiation
Part 4: Restrictive Agreements and Abuse of Dominance
Part 5: Competition procedure
Part 6: Merger Control
105. Usurpation of a trade mark
1 minute de lecture
Usurpation of reputation also frequently occurs in the case of recognized brands . It can result from the illicit imitation of a the characteristic features of a recognizable brand such as the use of the advertising expression attractive to customers of another brand whose reputation results from its sustained publicity efforts and the quality of its product , the marketing of chocolate bars unde …
