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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 1: Advertising

      • Chapter 1: Advertising contracts

        • Section 1: Creative services contract

          • I: Classification of contract

          • II: Performance of contract

            • A: Rights and obligations of agency

              • 1°: Duty to advise

              • 2°: Copyright

            • B: Rights and obligations of advertiser

39. Intellectual property rights

1 minute de lecture

Under the duty to advise, the agency is required to be particularly rigorous in terms of compliance with intellectual property rights. In effect, the Court of Cassation has imposed a duty of legal certainty on agencies with regard to advertisers . The agency must therefore ensure that the rights of third parties are not infringed prior to the dissemination of the message. This obligation is breach …

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