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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 1: Advertising

      • Chapter 1: Advertising contracts

        • Section 2: Communication of advertising message

          • I: Purchase/sale of advertising space

            • A: Classification of contract

            • B: Formation of contract

            • C: Performance of contract

            • D: Termination of contract

53. Advertising medium's right to payment

1 minute de lecture

The Law of 29 January 1993, in line with its objective of transparency, requires the advertising medium to provide directly to the advertiser the relevant invoices for purchases of advertising spaces and prohibits any payments from the medium to the agency. It does not however prohibit the advertiser from paying the medium via the agency. Indeed, under Article 20, the obligation to directly invoic …

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