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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 1: Advertising

      • Chapter 1: Advertising contracts

        • Section 3: Sponsorship advertising

          • I: Classification

          • II: Performance of contract

          • III: Termination of contract

          • IV: Competition law

          • V: Rules of procedure

          • VI: Tax regime

71. Fiscal treatment of sponsorship

1 minute de lecture

Sponsorship expenditure is assimilated to advertising spending and treated as overhead costs to which Article 39, 1, 7° of the General Tax Code applies which means that spending allocated to a sponsorship operation can be tax deductible for companies subject to corporate tax if it is “in the direct interest of the company”. In contrast, sponsorship expenditure not carried out in the direct intere …

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