French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Section 1: Creative services contract
Section 2: Communication of advertising message
I: Classification
II: Performance of contract
III: Termination of contract
IV: Competition law
V: Rules of procedure
VI: Tax regime
VII: Specific regimes
Chapter 2: Sectoral regulation
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
59. Concept
1 minute de lecture
Sponsorship advertising is the act of materially supporting an event, activity, person, or organization in order to promote the image, the name or the brand of the sponsor. The Paris Court of Appeal , has described sponsorship as an advertising medium which is not substitutable to other types of advertising. It has declared that sport sponsorship of football clubs produces - both by the wearing of …
