French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Chapter 1: Advertising contracts
I: Context
II: Regulation of online advertising
III: Identifying the advertisement and the advertiser
V: Targeted advertising and protection of personal data
VI: Sanctions
Section 2: Audiovisual advertising
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
78. Spamming
1 minute de lecture
Spam or spamming which consists of sending huge numbers of unsolicited e-mails to unlawfully obtain e-mail addresses is regulated by Article L. 34-5 of the Post and Telecommunications Code and requires advertisers wishing to use direct marketing to obtain the consent of recipients (opt in system).
The article prohibits “the direct marketing via an electronic communication system [...] fax machine …
