French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Chapter 1: Advertising contracts
Section 1: Online advertising
A: European regulation
B: National regulation
2°: Banned products
3°: Concept of audiovisual advertising
II: Rules
III: Supervision of advertising
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
83. Concept of audiovisual commercial communication
1 minute de lecture
Article 1(h) of Directive No 2010/13 of 10 March 2010 defines audiovisual commercial communication as “images with or without sound which are designed to promote, directly or indirectly, the goods, services or image of a natural or legal entity pursuing an economic activity”. It also states that such images may accompany or be included in a program or a user-generated video or in return for payme …