French Consumer Law is a comprehensive and comparative overview of French and EU law in this field, covering: advertising, unfair commercial practices, conditions for the validity of contracts, unfair terms, product conformity, latent defects, product safety.

French Consumer Law

To avoid any noise disturbance caused by television advertising, Article 14, paragraph 4, of Decree No 92-280 provides that “the sound level of advertising sequences and the junction material that precede and follow them should not exceed, in particular with regard to the processing of sound dynamics, the average sound level of the rest of the program”.
On 19 July 2011, the CSA (now Arcom) adopted …

 Sound levels of advertising messages

To avoid any noise disturbance caused by television advertising, Article 14, paragraph 4, of Decree No 92-280 provides that “the sound level of advertising sequences and the junction material that precede and follow them should not exceed, in particular with regard to the processing of sound dynamics, the average sound level of the rest of the program”.

On 19 July 2011, the CSA (now Arcom) adopted a decision on the technical characteristics of the sound levels of programs and TV commercials . In order to make equal volume levels during television programs and commercial breaks possible, the deliberation sets the levels of sound intensity during broadcast according to the type of program and according to a specific timetable, based in particular on the recommendations relating to sound intensity of the European Broadcasting Union (EBU) and International Telecommunications Union (ITU).

As of 1 January 2013, regarding advertising messages, the average sound intensity measured must therefore be less than or equal to - 23 LUFS  and the short-term sound intensity measured must be less than or equal to - 20 LUFS.

In case of multichannel sound broadcasting with the implementation of the low frequency effects channel, the deliberation provides that the sound energy transmitted over this channel must not significantly increase the sound intensity perceived by the viewer from the other channels. 

CSA Deliberation No 2011-29 of 19 July 2011 on the technical characteristics of the sound intensity of programs and television commercials, OJ of 11 October 2011.

French Consumer Law

89. Sound levels of advertising messages

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Les notions juridiques connexes

89. Sound levels of advertising messages

Demandez un accès gratuit au contenu exclusif Livv – juristes d’entreprise

Les notions juridiques connexes

Demandez un accès gratuit
au contenu exclusif Livv – juristes d’entreprise