French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Chapter 1: Advertising contracts
Section 1: Online advertising
I: Regulation
1°: Rules of general application
b): Identification of advertising message
c): Sound levels of advertising messages
3°: Quantitative limitation of advertising
4°: Prohibition of surreptitious advertising
B: Special regimes
III: Supervision of advertising
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
87. Use of the French language
1 minute de lecture
Minimum harmonization Directive No 2010/13 leaves Member States the possibility to set stricter rules, in particular based on linguistic criteria . In France, Article 20-1, para. 1 of Law No 86-1067 of 30 September 1986 requires the use of the French language in all audiovisual advertising messages.
However, the use of a foreign language is not prohibited. Indeed, paragraph 4 of Article 20-1 of t …