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French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage

  • Part 1: Advertising and sales promotion

    • Title 1: Advertising

      • Chapter 2: Sectoral regulation

        • Section 2: Audiovisual advertising

          • II: Rules

            • A: General regime

              • 1°: Rules of general application

              • 3°: Quantitative limitation of advertising

                • a): Limitation of airtime

                • b): Limitation of the number of commercial breaks

                  • i): Principle

                  • ii): Commercial breaks

                  • iii): Calculation

94. Calculation

1 minute de lecture

The concept of “scheduled period” of thirty minutes laid down in Article 20 of Directive No 2010/13 has been subject to interpretation. Two methods can be used to calculate the number of advertising breaks authorized. The calculation can first be carried out according to the gross principle, under which the duration of advertisements is included in the period of time over which the authorized numb …

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