French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Chapter 1: Advertising contracts
Section 1: Online advertising
I: Regulation
1°: Rules of general application
2°: Rules of presentation
a): Limitation of airtime
ii): Commercial breaks
iii): Calculation
4°: Prohibition of surreptitious advertising
B: Special regimes
III: Supervision of advertising
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
92. Principle
1 minute de lecture
To safeguard the specific character of European television, which prefers advertisements to be shown between (not during) TV programs in order to preserve the artistic value of cinema and television films and enable consumers to enjoy quality programs , Directive No 2010/13 lays down the conditions in which a program may be interrupted by an advertising spot. Thus, the Member States must ensure th …
