French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Chapter 1: Advertising contracts
Section 1: Online advertising
I: Regulation
A: General regime
b): Advertising for the press sector
c): Advertising for the distribution sector
d): Advertising for the cinema sector
e): Advertising for the gambling and gaming sector
2°: Television sponsorship
3°: Product placement
III: Supervision of advertising
Title 2: Prohibited Commercial Practices
Title 3: Regulated commercial practices
Part 2: Sale
Part 3: After Sale
97. Advertising for the literary publishing sector
1 minute de lecture
The literary publishing sector is traditionally one of the economic sectors for which television advertising is prohibited (Art. 8 Decree No 92-280). Nevertheless, Decree No 2003-960 of 7 October 2003 , which organizes a partial liberalization of the television advertising of prohibited sectors, amended Article 8 which now allows advertising for the literary sector when it is broadcast by televisi …
