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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 2: Prohibited Commercial Practices

      • Chapter 1: Unfair commercial practices

        • Section 3: Misleading Commercial Practices

          • II: Material element

            • A: Misleading commercial practices by action

              • 1°: Confusion

              • 2°: Allegations, indications or presentations

              • 3°: Object of the message

                • a): Conditions relating to the good or service

                  • i): Existence and availability

                  • ii): Nature of the good or service

                  • iv): Price or price calculation method

                  • v): Promotional nature of the price

                    • i): Lack of indication of a reference price

                    • ii): Double marking

                  • vi): Terms of sale

                  • vii): After-sales service

                  • ix): Nature, process or reason of the sale or the provision of services

              • 4°: Lack of clear identification of the beneficiary of the practice

              • 5°: Goods unduly presented as identical to other goods marketed in the Union

            • C: Potential effect

            • D: Instantaneous Offense

        • Section 4: Aggressive Commercial Practices

155. Promotional nature of the price

1 minute de lecture

In 2008, the legislator added the concept of “promotional nature of the price” to the list of elements of Article L. 121-2 of the Consumer Code which must not be subject to misleading allegations or indications. Previous case law already sanctioned the advertising of false promotional prices, whether or not accompanied by a fictional reference price. In the first case, it was based solely on forme …

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