Livv
Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage

  • Part 1: Advertising and sales promotion

    • Title 2: Prohibited Commercial Practices

      • Chapter 1: Unfair commercial practices

        • Section 3: Misleading Commercial Practices

          • II: Material element

            • A: Misleading commercial practices by action

              • 1°: Confusion

              • 2°: Allegations, indications or presentations

              • 3°: Object of the message

                • b): Conditions relating to the professional

                  • i): Identity of the professional

                  • ii): Qualities of the professional

                  • iii): Abilities of the professional

                  • iv): Rights of the professional

                  • v): Processing of claims and rights of consumer

              • 4°: Lack of clear identification of the beneficiary of the practice

              • 5°: Goods unduly presented as identical to other goods marketed in the Union

            • C: Potential effect

            • D: Instantaneous Offense

        • Section 4: Aggressive Commercial Practices

164. Qualities of the professional

1 minute de lecture

In principle, it is not prohibited to excessively boast when the message delivered is not detrimental to other economic operators that are identifiable or likely to mislead the consumer. Therefore, a professional may not avail itself of qualifications that it does not have. However, many advertisers do not hesitate to call themselves the “first” or “No 1” of the sector. Such allegations are punish …

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