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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage

  • Part 1: Advertising and sales promotion

    • Title 2: Prohibited Commercial Practices

      • Chapter 1: Unfair commercial practices

        • Section 3: Misleading Commercial Practices

          • II: Material element

            • A: Misleading commercial practices by action

              • 1°: Confusion

              • 2°: Allegations, indications or presentations

              • 3°: Object of the message

                • b): Conditions relating to the professional

                  • i): Identity of the professional

                  • ii): Qualities of the professional

                  • iii): Abilities of the professional

                  • iv): Rights of the professional

                  • v): Processing of claims and rights of consumer

              • 4°: Lack of clear identification of the beneficiary of the practice

              • 5°: Goods unduly presented as identical to other goods marketed in the Union

            • C: Potential effect

            • D: Instantaneous Offense

        • Section 4: Aggressive Commercial Practices

163. Identity of the professional

1 minute de lecture

To give more credence to its offer, the professional may be tempted to present itself more favorably, in particular by usurping an identity, by claiming an economic importance it does not have or by concealing its actual activity. However, Article L. 121-2 of the Consumer Code prohibits “claims, indications or presentations that are false or likely to mislead concerning [...] the identity, qualiti …

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