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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 3: Regulated commercial practices

      • Chapter 1: Comparative advertising

        • Section 2: Scope of application

          • I: Fundamental freedoms

          • II: Products or services

          • III: Identification of an advertising message

          • IV: Comparative nature of the message

          • V: Designation of a competitor

          • VI: Recipients of the advertisement

283. Comparison by a third party

1 minute de lecture

The fact that a third party to the advertiser is the source of the comparison does not prevent the application of Article L. 122-1 (former Article L. 121-8) of the Consumer Code, when its dissemination conceals the desire to conquer, or even capture customers. For example, the publication by a manufacturer or service provider of a study that places its products at the top of the list constitutes a …

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