French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
I: Fundamental freedoms
II: Products or services
III: Identification of an advertising message
IV: Comparative nature of the message
VI: Recipients of the advertisement
Section 3: Conditions of lawfulness
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
285. Implicit or explicit identification of a competitor
1 minute de lecture
Article L. 122-1 (former article 121-8) of the Consumer Code, in its version following the Ordinance of 23 August 2001, refers to “any advertising which compares goods or services by identifying, implicitly or explicitly, a competitor or goods or services offered by a competitor”. The text breaks with the Law of 18 January 1992 which required the express citation or representation of the trademark …
