French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
A: Compared products
1°: Essential characteristics
2°: Relevant characteristics
4°: Product prices/Product assortments
II: Nature of advertising
III: Proof of the accuracy of the message
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
292. Verifiable characteristics
1 minute de lecture
To be lawful, the comparison must be based on verifiable elements. Although the advertiser is free to choose the comparison parameters that are most favorable to it, the data on which the comparison is based must be accurate and verifiable . The recipient of the advertisement must be able to ascertain the accuracy of its assertions. The comparison is not verifiable when it refers to subjective opi …
