French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
A: Compared products
1°: Essential characteristics
2°: Relevant characteristics
3°: Verifiable characteristics
4°: Product prices/Product assortments
II: Nature of advertising
III: Proof of the accuracy of the message
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
289. Compared characteristics
1 minute de lecture
Article L. 122-1 (former Article L. 121-8) of the Consumer Code requires that the advertiser objectively compares one or more essential, relevant, verifiable and representative characteristics of the goods or services in question and that the ad is not misleading or likely to mislead. In practice, the courts conduct a multi-criteria assessment. …