French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
Section 3: Conditions of lawfulness
II: Civil sanctions
III: Criminal sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
306. Right of reply
1 minute de lecture
Article L. 122-6 of the Consumer Code excludes any possibility for the competitor(s) concerned by comparative advertising to exercise a right of reply in the written press or on television or radio .
On the other hand, if it considers itself unfairly injured by comparative advertising, the competitor concerned may be tempted to retaliate by disseminating a counter-advertisement, which is not in i …