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French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 3: Regulated commercial practices

      • Chapter 1: Comparative advertising

        • Section 4: Sanctions

          • I: Private sanctions

          • II: Civil sanctions

306. Right of reply

1 minute de lecture

Article L. 122-6 of the Consumer Code excludes any possibility for the competitor(s) concerned by comparative advertising to exercise a right of reply in the written press or on television or radio . On the other hand, if it considers itself unfairly injured by comparative advertising, the competitor concerned may be tempted to retaliate by disseminating a counter-advertisement, which is not in i …

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