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Industrial Property Law

Auteur : Louis Vogel

Sommaire de l’ouvrage
  • Introduction

  • Part 2: Trademarks, service marks and other distinctive signs

    • Title 1: Introduction

    • Title 2: Elements of a trademark

      • Chapter 3: Distinctive character

        • Section 1: Concept of distinctiveness

        • Section 3: Acquisition of distinctiveness through use

        • Section 4: Lack of distinctive character

          • I: Marks consisting solely of the shape of the product

          • II: Descriptive mark

          • III: Marks composed of customary indications or signs

48. Descriptive mark

1 minute de lecture

An exclusively descriptive mark is not arbitrary. Traditionally, in order to consider a sign as descriptive, the case law required that it describe an “essential characteristic” of the designated product or service . Article L. 711-2, 3° of the Commercial Code does not use this criterion, and now defines as descriptive a mark composed “exclusively of elements or information that may serve to desig …

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