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Ouvrages

Industrial Property Law

Auteur : Louis Vogel

Sommaire de l’ouvrage
  • Introduction

  • Part 2: Trademarks, service marks and other distinctive signs

    • Title 1: Introduction

    • Title 2: Elements of a trademark

      • Chapter 3: Distinctive character

        • Section 1: Concept of distinctiveness

        • Section 3: Acquisition of distinctiveness through use

        • Section 5: Unlawful trademark

          • I: Exclusions under the Paris Convention

          • III: Misleading or deceptive trademark

          • IV: Filing in bad faith

          • V: New grounds for invalidity under Ordinance of 13 November 2019

54. Misleading or deceptive trademark

1 minute de lecture

By virtue of Article L. 711-2, 8° of the Intellectual Property Code, a misleading or deceptive mark is a mark that is likely to deceive the public, in particular as to the nature, quality or geographical origin of the product or service. The deceptive character is established when there is a mere risk of deception . This risk is assessed with regard to the perception, by the public concerned, of t …

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