European Business Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Part 1: Abolition of restrictions on free movement
Title 1: Principles of precedence and direct effect
Chapter 1: Commercial agency
Chapter 2: Companies/Groupings
Chapter 3: Transfer of undertaking
I: Misleading advertising
A: Scope of application
C: Assessment of advertising
III: Unfair commercial practices
Section 2: Unfair terms
Section 3: Distance contracts
Section 4: Sale of consumer goods and associated guarantees
Section 5: Liability for defective products
Chapter 5: Intellectual property
Chapter 6: Public procurement contracts
Title 3: Regulations
213. Conditions of lawfulness
1 minute de lecture
Pursuant to Article 4 of Directive No 2006/114, in order to be lawful, comparative advertising must meet several cumulative conditions.
Advertising must not be misleading (Directive No 2006/114, Article 3; Directive No 2005/29, Articles 6 and 7). It must neither omit a significant aspect of the purchaser's choice , nor merely relate to a sample of products while implying that the comparison was m …
