European Business Law
Auteur : Louis Vogel
Sommaire de l’ouvrage
Introduction
Part 1: Abolition of restrictions on free movement
Title 1: Principles of precedence and direct effect
Chapter 1: Commercial agency
Chapter 2: Companies/Groupings
Chapter 3: Transfer of undertaking
I: Misleading advertising
A: Scope of application
B: Conditions of lawfulness
III: Unfair commercial practices
Section 2: Unfair terms
Section 3: Distance contracts
Section 4: Sale of consumer goods and associated guarantees
Section 5: Liability for defective products
Chapter 5: Intellectual property
Chapter 6: Public procurement contracts
Title 3: Regulations
214. Assessment of advertising
1 minute de lecture
The guarantee of a better provision of information to consumers, which constitutes one of the main objectives of Directive No 2006/14, should guide the court when assessing the conditions of lawfulness for comparative advertising submitted to its review . Where it is lawful, comparative advertising contributes to objectively showing the merits of the various comparable products and stimulates comp …
