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Ouvrages

European Business Law

Auteur : Louis Vogel

Sommaire de l’ouvrage

  • Introduction

  • Part 2: Completion of the internal market

    • Title 2: Directives

      • Chapter 5: Intellectual property

        • Section 1: Trade mark

          • I: Scope of application and interpretation of the directive

          • II: Registration of the trade mark

            • B: Grounds for refusal or invalidity

              • 1°: Exhaustive list/Obligation to state reasons

              • 2°: No distinctiveness

                • a): Trade marks devoid of distinctive character

                • b): Descriptive trade marks

                • c): Marks consisting of customary indications or signs

                • d): Signs exclusivively made up of the shape of the good

              • 3°: Unlawful trade marks

              • 4°: Unavailable trade marks

          • V: Trade mark licensing

        • Section 4: Procedural rules and sanctions

236. Marks consisting of customary indications or signs

1 minute de lecture

Trade marks which consist exclusively of signs or indications which have become customary in the current language or in the bona fide and established practices of the trade cannot be registered (Directive No 2015/2436, Article 4(1)(d)) but may acquire a distinctive character through use . The fact that signs or indications are used as advertising slogans, indications of quality or incitements to …

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