Absence of misleading character | French Consumer Law (1.3.1.3.II.A) • Livv

294. Misleading allegations

Under Article L. 122-1 of the Commercial Code, advertising must not be misleading or likely to mislead. As with misleading marketing practices, the offense may be committed by false or misleading allegations. Thus, on the basis of a survey of …

295. Misleading presentations

The presentation of the comparison may mislead the recipient of the advertisement. The deceit may lie in the visual appearance of the message, which must be legible and comprehensible. Thus, the moderating details of the comparative advertisement …

296. Misleading omissions

As with misleading commercial practices, the misleading nature of the comparative message may result from the omission of critical comparative elements. Thus, a misleading omission is characterized when an advertisement compares the price of …

297. Representativeness of sampling

Sampling consists of selecting consumer products in order to be able to compare the total cost according to the retail brands. The comparison does not relate to the price of products or services taken individually but to the general level of …