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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 3: Regulated commercial practices

      • Chapter 1: Comparative advertising

        • Section 3: Conditions of lawfulness

          • II: Nature of advertising

            • A: Absence of misleading character

            • B: Objective nature

              • 1°: Individual or collective assessments

              • 2°: Requirement of fairness

            • C: Absence of parasitism

            • D: Absence of discredit or disparagement

            • E: Absence of confusion

          • III: Proof of the accuracy of the message

299. Individual or collective assessments

1 minute de lecture

Initially, Article L. 122-1 of the Consumer Code precluded comparisons based on “individual or collective opinions or assessments” in order to discourage any recourse by advertisers to opinion polls or interviews. Thus, an advertisement that appeared in a medical journal which was based on the opinion of 150 physicians interviewed under unknown and unreliable conditions, was deemed unlawful . The …

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