Livv
Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 3: Regulated commercial practices

      • Chapter 1: Comparative advertising

        • Section 3: Conditions of lawfulness

          • II: Nature of advertising

            • A: Absence of misleading character

            • B: Objective nature

              • 1°: Individual or collective assessments

              • 2°: Requirement of fairness

            • C: Absence of parasitism

            • D: Absence of discredit or disparagement

            • E: Absence of confusion

          • III: Proof of the accuracy of the message

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