French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
I: Object of the comparison
A: Absence of misleading character
1°: Individual or collective assessments
2°: Requirement of fairness
C: Absence of parasitism
D: Absence of discredit or disparagement
E: Absence of confusion
III: Proof of the accuracy of the message
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
298. Objective nature
1 minute de lecture
To be lawful, comparative advertising must make an objective comparison of essential, relevant, verifiable and representative characteristics of the goods or services in question. The lack of objectivity may result from the use of qualities that cannot be verified by the consumer as they are subject to a personal assessment of the goods or services, or from a partial or distorted presentation of t …