French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
I: Object of the comparison
A: Absence of misleading character
1°: Individual or collective assessments
C: Absence of parasitism
D: Absence of discredit or disparagement
E: Absence of confusion
III: Proof of the accuracy of the message
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
300. Requirement of fairness
1 minute de lecture
Objectivity implies fairness: a comparison cannot be objective if the advertiser has acted unfairly and deliberately used the elements most favorable to its product or service , while disregarding unfavorable comparison criteria , even if it relies on a scientific study . Although the professional is free to choose the parameters of the comparison , its advertising message must include all the ter …
