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Ouvrages

French Consumer Law

Auteurs : Louis Vogel, Joseph Vogel

Sommaire de l’ouvrage
  • Part 1: Advertising and sales promotion

    • Title 3: Regulated commercial practices

      • Chapter 1: Comparative advertising

        • Section 3: Conditions of lawfulness

          • II: Nature of advertising

            • A: Absence of misleading character

            • C: Absence of parasitism

            • D: Absence of discredit or disparagement

            • E: Absence of confusion

          • III: Proof of the accuracy of the message

302. Absence of discredit or disparagement

1 minute de lecture

Under Article L. 122-2, 2° of the Consumer Code, advertising cannot “discredit or disparage the trademarks, trade names, other distinguishing marks, goods, services, activities, or circumstances of a competitor” Disparagement, which consists in the dissemination to customers of malicious or derogatory information, may concern not only the company but also the quality or price of its products or s …

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