French Consumer Law
Auteurs : Louis Vogel, Joseph Vogel
Sommaire de l’ouvrage
Introduction
Title 1: Advertising
Title 2: Prohibited Commercial Practices
Section 1: Union law
Section 2: Scope of application
I: Object of the comparison
A: Absence of misleading character
B: Objective nature
C: Absence of parasitism
D: Absence of discredit or disparagement
III: Proof of the accuracy of the message
Section 4: Sanctions
Chapter 2: Promotional offers
Chapter 3: Price reduction announcements
Part 2: Sale
Part 3: After Sale
303. Scope of the rule
1 minute de lecture
According to Article L. 122-2, 3° (former Article L. 121-9, 3°) of the Consumer Code, comparative advertising cannot cause confusion between the advertiser and a competitor or between the trademarks, trade names, other distinctive signs, goods or services of the advertiser and those of a competitor. These provisions are comparable to those of Article L. 121-2 (former Article L. 121-1, I) of the Co …